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LMG%252520Mkt%252520LOGO-black1_edited_e

Project Elements

(2018 - pre logo update)

Partial Project Elements, that I took the lead, include:

  • Visual Merchandising,

  • Product Refresh 

  • Event Marketing Recommendation

Inspiration

Inspiration

Conducted market research into successful school bookstores

Relied on years of apparel experience:

  • building well merchandised apparel lines

  • building for 4-Way apparel fixtures

  • building trade show displays

Event marketing provides excellent opportunities to enhance buzz on social media

  • reaching out to the local community provides an opportunity to showcase skills learned at the college

  • the local community will hopefully add to the conversation about the good will received from the school

  • having students on campus for the community day, will provide an opportunity to enhance camaraderie 

  • I ran pop-up stores for a charity for five consecutive years and found sales increased significantly when they coincided with adjacent events

    • having the grand opening at the community service day will enhance excitement and provide greater traffic and audience to engage with the newly redesigned school store

Photo Credits

Photo Credits
Massasoit T-shirt.jpg

New Apparel Logos - James Lynch

Store Photos & Slat wall - Lynn Matull-Gardner

Lynn Matull-Gardner

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