
SMOKEY'S BBQ & LOBSTER POUND
SMOKEY'S BBQ & LOBSTER POUND
Group Project - Parts of a Team Project
Group Project - Parts of a Team Project
Project Elements
(2018 - pre logo update)
Partial Project Elements, that I took the lead, include:
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Visual Merchandising,
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Product Refresh
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Event Marketing Recommendation
Inspiration
Conducted market research into successful school bookstores
Relied on years of apparel experience:
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building well merchandised apparel lines 
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building for 4-Way apparel fixtures 
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building trade show displays 
Event marketing provides excellent opportunities to enhance buzz on social media
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reaching out to the local community provides an opportunity to showcase skills learned at the college 
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the local community will hopefully add to the conversation about the good will received from the school 
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having students on campus for the community day, will provide an opportunity to enhance camaraderie 
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I ran pop-up stores for a charity for five consecutive years and found sales increased significantly when they coincided with adjacent events - 
having the grand opening at the community service day will enhance excitement and provide greater traffic and audience to engage with the newly redesigned school store 
 
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Photo Credits

New Apparel Logos - James Lynch
Store Photos & Slat wall - Lynn Matull-Gardner
Lynn Matull-Gardner