top of page
LMG%252520Mkt%252520LOGO-black1_edited_e

Project Elements

(2018 - pre logo update)

Partial Project Elements, that I took the lead, include:

  • Visual Merchandising,

  • Product Refresh 

  • Event Marketing Recommendation

Inspiration

Inspiration

Conducted market research into successful school bookstores

Relied on years of apparel experience:

  • building well merchandised apparel lines

  • building for 4-Way apparel fixtures

  • building trade show displays

Event marketing provides excellent opportunities to enhance buzz on social media

  • reaching out to the local community provides an opportunity to showcase skills learned at the college

  • the local community will hopefully add to the conversation about the good will received from the school

  • having students on campus for the community day, will provide an opportunity to enhance camaraderie 

  • I ran pop-up stores for a charity for five consecutive years and found sales increased significantly when they coincided with adjacent events

    • having the grand opening at the community service day will enhance excitement and provide greater traffic and audience to engage with the newly redesigned school store

​

Photo Credits

Photo Credits
Massasoit T-shirt.jpg

New Apparel Logos - James Lynch

Store Photos & Slat wall - Lynn Matull-Gardner

Lynn Matull-Gardner

bottom of page