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SMOKEY'S BBQ & LOBSTER POUND
SMOKEY'S BBQ & LOBSTER POUND
Group Project - Parts of a Team Project
Group Project - Parts of a Team Project
Integrated Marketing Communication Project:
Apparel Refresh to Enhance School Pride
Marketing Management
Massasoit Community College
Group Project
VISUAL MERCHANDISING
Visual Merchandising
SCHOOL STORE - DISPLAY WINDOW
Existing Store Window.
- Dark & Under-utilized
Recommendations:
- Enhance Lighting
- Brighten Frame with School Color
- Raise Products to Eye Level
- Increase Amount of Apparel Showcased
- Open Up to Allow Passers-by to See inside Store
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Display Slatwall
SCHOOL STORE - DISPLAY SLATWALL
Existing Slatwall
- Lacks focal point
- Products should represent brand
Recommendations:
- Create Focal Point
- Utilize Variety of Products
- Create Eye Level Interest
- Increase Amount and Variety of Product Showcased to Encourage add-on Sales
Apparel Product
APPAREL PRODUCT
Recommendation:
Offer Apparel in School and Core Athletic colors to properly represent and reinforce school image:
Current Apparel Color offering lacks connection to the school
PMS334 Green PMS541 Blue Grey Heather
White Black Navy
EVENT MARKETING (Recommended for Fall 2018
Event Marketing
Recommendation:
- Program Specific & General Volunteer Day of Service
- Volunteer Opportunities to Include:
Habitat for Humanity / Blood Pressure Screening / Blood Drive / Food Drive & More
- Timing as school is about to start
- Provide Volunteers with Discount Coupons for School Apparel
- Store Grand Re-Opening as Volunteers are on campus for Event
Photo Credits
Lynn Matull-Gardner
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