I wanted to capitalize on the sense of fun of the owners of Smokey's BBQ & Lobster

Their adoption of the American Gothic Painting imagery for their sign gave me the idea to make other connections to pop culture

Based on the location of the restaurant, it seemed like tourists would be looking for a good place to eat, while heading in or out fo Acadia National Park, or while on vacation there.

A fan of most things from the '80's, the tag line and imagery made a fun connection.